How I can help
Auditing
Before investing in the production of new visual assets, it is a valuable process to review current brand photography, film and illustration. We can audit the effectiveness of current working practices and to determine if existing assets can potentially be repurposed while ensuring existing licensing is fit for purpose and displayed clearly.
Budget Planning
Budget preparation for commissioning and licensing photography can begin as soon as the brand strategy is developed. Thinking ahead to the brand and campaign needs allows the right money allocation to be in place when it is needed.
Proving to procurement teams why the investment is needed can indeed be a daunting task however by providing detailed and valid justifications and demonstrating ROI, realistic budgets can be secured.
Creative Development
Identifying a photographic style is a process of not just examining the brand strategy and understanding the brand’s visual identity but also being aware of what is realistically achievable within the budget available. Examining competitors is a crucial first step in this process. We take each of these learnings and develop a photographic house-style that works to the brand principles and tone of voice. Detailed guidelines follow to ensure ongoing consistency in the style.
Production Management
Producing brand photography requires a huge amount of detailed planning that can be challenging to manage with limited in-house resource. Using an experienced production lead reporting directly to you as part of your team can alleviate the stress and pressures of the planning while still allowing you to have direct oversight of your production.
Production management of a brand shoot from start to finish involves scheduling, talent selection, identifying production partners, creative brief development, castings, locations, shoot management and postproduction oversight.
Identifying the right talent, creatives and crews needed for the job does not just deliver unique and effective results but rewarding and memorable experiences too.
Procurement and Licensing
No licensed content is fit for purpose unless all agreements and releases are in place using the correctly agreed terminology. Trusting third parties with such a responsibility still requires knowledgeable oversight. Regardless of contractual liability, negative publicity is never desirable.
Use a trusted and experienced advisor to help navigate you through your requirements and finalise agreements.
Picture Research
When budgets and timelines don’t stretch to commissioning a shoot or the brief simply does not require it, picture libraries and other archival sources can be an effective solution, when negotiated well and with the correct licensing in place.
Training
Taking ownership and control of the development of brand photography can feel empowering when working with agency partners or even when undertaking commissions internally.
Bespoke training can be offered to individuals and teams seeking to understand and improve the processes of producing brand photography, further developing your knowledge of licensing and procurement, managing your visual assets along with all the terminology that comes with it.
