Five ingredients for the successful creation of brand photography and visual content
Human & Authentic
Impactful, authentic brand photography provides the opportunity to remind our audience of the humanity that exists in all of us. Evoking emotion and inspiration through visual content creates instant engagement with the audience and reinforces brand messaging.
In a world full of technological engineered products and a society trying to navigate its way through disinformation there has never been a time more than now for brands to remind their customers and audiences of their honesty and authenticity.
Exclusive & Distinctive
Investment in brand strategy, visual design and copywriting can often be let down by the lack of investment in visual assets. Applying overused stock images, often used by competitors, lacks exclusivity and can negatively impact both your campaign and overall visual identity. Curation of your own exclusive distinctive photographic assets differentiates your brand from its competitors and if done well provides instant brand recognition.
One World, One brand
Organisations take time to adjust to a global rebrand with regions around the world often employing diverse working practices when using photography. Understanding different markets can ease the transition for regional divisions, helping them to accept and respond to new photography and practices.
Listening to the needs of local markets, understanding their cultural nuances and delivering to their requirements helps ensure stronger consistency in the global visual assets and relations with international teams.
Curated & Effective
Managed correctly, brand imagery can be curated to ensure it works for all brand communications. Visual narratives with continuity in the messaging and competitively negotiated rights can provide longevity to the brand photography, ensuring a worthwhile return in investment.
Working sustainably
It doesn’t need to cost the Earth. In an industry that is increasingly focused on sustainable solutions in production, producing photography and visual assets with this in mind doesn’t just provide the opportunity to save on budget but also reduces it’s environmental impact.
Working with like-minded production partners, together the most effective solutions are planned and executed with the environment in mind.
